Job Number: 492940
Department: College Communications
Position Type: Staff Full-time
Categories: College Communications
Benefits Eligible: YesPay Classification: Exempt (Salaried)Month Worked Per Year12 MonthsHours per week: 40Position FTE: 1.0Pay Grade: Exempt - Grade 11
The marketing strategist for admissions and financial aid develops and implements marketing and communications strategies that enhance Carleton’s brand and awareness as a leading national liberal arts college and bring clarity to the college decision-making process for prospective students and their families. Working closely with staff in the offices of Admissions and Student Financial Aid, and in collaboration with colleagues in the Division of Communications, the marketing strategist creates marketing plans and creative briefs, leads brainstorming sessions and kickoff meetings, writes and develops content, reviews and edits email marketing messages and printed communications, and works on digital advertising and social media campaigns.
Essential Job Functions - Responsibilities:
Reporting to the associate vice president for communications, the marketing strategist works closely with all members of the Division of Communications team to take projects from concept through delivery. They are expected to have advanced verbal and written communications skills, be a highly creative and critical thinker, and have a clear understanding of best practices and emerging trends in marketing and communications.
Special Instructions to Applicants:NOTE: This job description is not intended to be all inclusive. Employee may perform other related duties to meet the ongoing needs of the organization.As per the Carleton Upward Mobility Program, priority consideration for internal applications will be given to those who apply by December 12, 2022. Pending the review of those internal applications, external applications will be considered at that time. External applications are welcome at any time.Salary and Benefits:This is an exempt level position. The selected finalist’s salary will be based on the candidate’s qualifications, internal pay structure, and our overall compensation package. Carleton offers a generous benefits package, including comprehensive medical, dental, and vision insurance, 403(b) retirement plans with a 10% employer contribution with immediate vesting, a health savings account with college contribution, a generous paid time off, as well as access to many other campus amenities.Carleton College is a AA/EEO employer. We are committed to developing our staff to better reflect the diversity of our student body and American society. Members of underrepresented groups are strongly encouraged to apply.
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